September 12, 2016

Design Philosophy


A glimpse at how we think.

Designing a display falls within process of combining all aspects of you, your company, your culture and your products and services.  We then humanize and visualize these details and generate a landscape set up for business.  We generate the first impression even before the customer sets foot in the booth space, before the customer asks a question, and before you even say hello. We make sure the first impression tells a story that coincides with your story.

All exhibit design criteria must be understood and considered before a solution can be determined. The general criteria includes exercising creativity and imagination, inspiration within the products, the business and the culture, the branding, the marketing campaign, the customers experience, the funds and the industry’s expectations.

Your display is a tool that creates an unique space for business in a style that parallels your communications and marketing strategy.  The design of a display must be in harmony with your business, your industry and your customer base.

At the same time, the trade show industry must be taken into consideration as well. We know what it takes to build, service, refurbish a display that is in constant use and will travel around the globe, year after year. Many hands will come in contact with the display and everyone will need to know what it is, how it works, how it ships and how it packs. We design knowing all these considerations and build logic into your display.

Exhibit Design Considerations

  • Quality
  • Durable
  • Modern
  • Easy to Assemble
  • Shippable
  • Eye Catching
  • Creative
  • Unique
  • Environmental impact
  • Functional

Design Criteria Research

  • Creativity & Imagination
  • Inspiration
  • Product Research
  • Branding
  • Customer Input
  • Target Budget
  • Business Culture
  • Industry Expectations

Remember, every business is different and a one-size fits all solution may not be the best answer for you. On the tradeshow floor, you will be rubbing elbows with your competition. You must make every effort to stand out in a crowd.  Our solutions combine form and function in such a way that it allows you to be impactful, informative, efficient and successful. Our job is to imagine, design and develop a display specifically for you. Your success is our success.